The Disney/Pixar marketing machine for Monsters University is moving ahead in full force toward the film’s June 21 release. Adding to the already awesome viral marketing for the film is a recently discovered Tumblr site run by “The Grumblr,” an “MU softmore” and “self-diagnosed coffee addict.”
The site has posts, animated GIFs, memes, and Instagram-style pics all about the goings on at Monsters U. Make sure to check out the video with the Monsters University basketball team reacting to not making it to the NCAA tournament. Is it June yet?
From the official press materials:
“Screaming with laughter and fun, Monsters University stars the vocal talents of Billy Crystal, John Goodman, Steve Buscemi, Dave Foley, Julia Sweeney, Joel Murray and Peter Sohn and is directed by Dan Scanlon and produced by Kori Rae. The film opens in U.S. theaters on June 21, 2013, and will be shown in Disney Digital 3D™ in select theaters.”