Viral Marketing: Mail from Monsters University School of Scaring

AlumniNews 2

Today I went to get the mail just like I would any other day but found an unexpected MU alumni letter from the Monsters University School of Scaring. Along with the letter from the dean there was also an alumni newsletter, alumni car decal, and a census form to fill out. Check them out after the jump…

MU Mail

The viral marketing for Monsters University has been outstanding, between the official college site (complete with school pride gear and the hacking done by Fear Tech today), YouTube channel and now this, it has us all very excited for Pixar’s upcoming 14th feature film. Of note is that the letter came from Glendale, CA showing that Disney is handling the marketing for the film, and not Pixar itself.

Letter from the Dean:

MU Letter from the DeanV2

MU Newsletter:

MU Newsletter FrontMU Newsletter interior left

MU Newsletter interior rightMU Newsletter Back

MU Alumnus Census Form:


I visited the site listed above and found this…


MU Alumni Pride Decal:


Brief synopsis & credits for the film:

Ever since college-bound Mike Wazowski (voice of Billy Crystal) was a little monster, he has dreamed of becoming a Scarer – and he knows better than anyone that the best scarers come from Monsters University (MU). But during his first semester at MU, Mike’s plans are derailed when he crosses paths with hotshot James P. Sullivan, “Sulley” (voice of John Goodman), a natural-born Scarer. The pair’s out-of-control competitive spirit gets them both kicked out of the University’s elite Scare Program. To make matters worse, they realize they will have to work together, along with an odd bunch of misfit monsters, if they ever hope to make things right.

Screaming with laughter and oozing with heart, Disney•Pixar’s “Monsters University” is directed by Dan Scanlon (“Cars,” “Mater and the Ghostlight,” “Tracy”), produced by Kori Rae (“Up,” “The Incredibles,” “Monsters, Inc.”) and features music from future Rock-and-Roll-Hall-of-Fame–inductee and award-winning composer Randy Newman (“Monsters, Inc.,” “Toy Story 3″). 

The film opens here in the U.S. on June 21, 2013, and will be shown in Disney Digital 3D™ in select theaters. Are you excited for Monsters University and/or have you received anything like this in the mail too? Let us know in the comments below.

This entry was posted in News and tagged , , , , , , , by Marc Vibbert. Bookmark the permalink.

About Marc Vibbert

Raised in Upstate New York and a graduate of the State University of New York at Oswego with a Bachelor's Degree in Cinema and Screen Studies. Winning awards for his short film of the same name ("Short Film" - 2006) for Best Comedy and Best Screenplay. Created and produced the popular podcast "Animation Fascination" - interviewing and befriending many noteworthy members of the film and television industry along the way. Marc is a dedicated, creative, imaginative and determined individual with extensive experience in film/television production, live events, commercials, short subject documentaries and training videos.

7 thoughts on “Viral Marketing: Mail from Monsters University School of Scaring

  1. Pingback: “Animation Fascination” Episode 42: Nicktoons | Animation Fascination

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