DreamWorks Animation has announced a new partnership with Internet TV network, Netflix, to bring hundreds of hours of content to the popular service. The multi-year deal makes Netflix the official “home” of DreamWorks Animation properties.
The deal marks the first time that DWA characters will be brought together as a branded collection of TV shows. Previously, DWA properties had been spread across different networks and platforms.
“Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum,” Jeffrey Katzenberg, the CEO of DreamWorks Animation said.
The agreement is the largest first-run content deal in Netflix history. It includes over 300 hours of content, most based off of DWA hit franchises and feature films. Also included are the rights to the Classic Media Library which DWA acquired in 2012 and includes some of the most recognized characters in animation history, such as Harvey Entertainment (Casper the Friendly Ghost), Filmation (He-Man and the Masters of the Universe) and Jay Ward Studios (Bullwinkle, George of the Jungle, Mr. Peabody and Sherman) among many others.
Netflix and DreamWorks Animation announced in February that a television series based off the upcoming DWA 3D theatrical feature, Turbo, would hit the network in December. The series is expected to pick up where the film, which premiers on July 17th, ends. Turbo, The Croods, and next springs’ Mr. Peabody & Sherman are all slated to make their exclusive premieres on Netflix as part of the deal.