‘Planes’ Takes Third Place Over Weekend at U.S. Box Office

planes3rd

Disneytoon Studios’ Planes debuted in third place last weekend in U.S. theaters. First place was Elysium with $29.8 million, second place was We’re the Millers with $26.4 million and Planes took third with $22.2 million.

The film, which was created by Disneytoon Studios, the direct-to-video animation unit of the Walt Disney Studios, opened on 3,702 screens across the U.S.

Box Office Mojo stated:

The movie earned $22.2 million, which is a fine opening even if it is only a fraction of the “Cars” movies (both over $60 million). It is at least the highest start ever for an animated movie in August—though there isn’t much competition—though it’s also the third-straight family title that opened below $25 million.

August is a tough time to release an animated movie: most families are getting in to ‘back to school’ mode, and have already been hit up for hundreds of millions of dollars from premium fare earlier in the Summer. This might not have been the best year to test the waters in August, given the fact that this Summer was so jam-packed to begin with. Still, “Planes” didn’t cost a ton of money to make, and will likely earn Disney a few bucks before all is said and done (they already have Planes: Fire and Rescue” set for next Summer).

In other animated film box office news, The Smurfs 2 fell 47 percent to $9.3 million. Over the past 12 days, it has earned $46.5 million in the U.S., and according to Box Office Mojo, “is going to wind up earning significantly less than the first movie’s $142.6 million.”

Source: Box Office Mojo

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s