‘Cloudy 2’ Promotions Help Fight Hunger in America

Sony Pictures Animation’s Cloudy with a Chance of Meatballs 2 has teamed up with Feeding America and some of the leading produce growers in the U.S. in support of Hunger Action Month. Together, they are “feeding America” by donating, packing and delivering produce and food to those in need.

In special co-promotions for Cloudy 2, volunteers can come to an event, meet some of the “foodimals” from the film, donate canned food or cash, and help package produce and other food items for the hungry.

In Phoenix this past week, students from All Saints’ Episcopal Day School helped to pack 410 cases of mangoes, 108 cases of Valencia oranges, and 42 bins of seedless watermelons that were taken to St. Mary’s Food Bank via a specially branded truck with the Cloudy 2 logo on it.

In Los Angeles, Anna Faris and Will Forte, who are starring in the film, were on hand to help in a service project for the Los Angeles Regional Food Bank. A recent service event also took place in San Francisco.

From the Feeding America website:

“As part of the collaboration, Sony Pictures Animation will lead the way with a $25,000 cash donation to Feeding America. In addition, the participating food growers – California Giant Berry Farms, Cal-Organic Farms, Duda Farm Fresh Foods, Grimmway Farms and the National Watermelon Promotion Board – will donate over 100,000 pounds of fresh produce to Feeding America’s nationwide network of food banks.”

“Consumers will have the chance to get involved as well, as specially marked packages of participating produce from these growers in supermarkets across the country will be tagged with ‘Cloudy with a Chance of Meatballs 2’ artwork, a QR code that will link consumers to Cloudy2win.com and a special code to enter in order to win prizes. On the site, consumers can find useful information – including recipes, games, information about the film, and find how they can help make a difference in their communities.”

September is Hunger Action Month in the U.S. Food banks across the country are asking people to take action to help end hunger in America. To learn more about how you can help the cause in your community, visit the Feeding America website.