New ‘Frozen’ Poster, Trailer, Art and More

Walt Disney Animation Studios has started to ramp up in a major way their marketing machine for their big 2013 release Frozen. With a new poster, trailer, art exhibit, tweets and interviews, we’ve got lots of Frozen news to report this week.

First, you’ve probably seen the new poster released for the film. Reminiscent of the poster for Disney’s 2010 animated hit Tangled, the new Frozen poster shows five main characters from the film: (L to R) Hans, Anna, Olaf, Elsa, and Kristoff. With a serious emphasis on ice and snow and giving us a hint about the relationships in the movie, the poster is a fun window into this anticipated film.

Probably the biggest Frozen news of the week is that the U.S. market got a bona-fide trailer with actual footage from the film. The finished animation looks beautiful and the trailer doesn’t give away too much of the plot (which in my book is always a good thing). And while the trailer emphasizes the film’s action and humor, what’s interesting is what’s left out. Don’t forget that this film is a musical. Bobby Lopez, part of the husband and wife team (he’s married to composer Kristen Anderson-Lopez) that wrote the film’s songs, sent this tweet after the trailer was released:

Here’s the big trailer for ‘Frozen’ out today. Idea of it being a musical is soft pedaled. But it is one! – Robert Lopez (@lopezbobby)

For any of our readers traveling to Walt Disney World this fall, make sure to check out The Magic of Disney Animation attraction at Disney’s Hollywood Studios park for a look at more concept art from the film. The prolific Disney photographer and blogger Denise Fales Preskitt has photographed the new exhibit and put the pictures on her Mousesteps blog (SPOILER ALERT: Lots of concept art is on display in this exhibit. If you want to be completely surprised come November, be forewarned.)

And finally, film blogs Bleeding Cool and Den of Geek both published interviews with Frozen producer Peter Del Vecho this week. In the interview, Del Vecho talks about the research done for the film along with many interesting details about the film’s development and production. Check out the links to learn more.

Frozen opens in U.S. theaters in 3D on November 27, 2013.

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