Walt Disney Animation Studios has started to ramp up in a major way their marketing machine for their big 2013 release Frozen. With a new poster, trailer, art exhibit, tweets and interviews, we’ve got lots of Frozen news to report this week.
First, you’ve probably seen the new poster released for the film. Reminiscent of the poster for Disney’s 2010 animated hit Tangled, the new Frozen poster shows five main characters from the film: (L to R) Hans, Anna, Olaf, Elsa, and Kristoff. With a serious emphasis on ice and snow and giving us a hint about the relationships in the movie, the poster is a fun window into this anticipated film.
Here’s the big trailer for ‘Frozen’ out today. Idea of it being a musical is soft pedaled. But it is one! – Robert Lopez (@lopezbobby)
For any of our readers traveling to Walt Disney World this fall, make sure to check out The Magic of Disney Animation attraction at Disney’s Hollywood Studios park for a look at more concept art from the film. The prolific Disney photographer and blogger Denise Fales Preskitt has photographed the new exhibit and put the pictures on her Mousesteps blog (SPOILER ALERT: Lots of concept art is on display in this exhibit. If you want to be completely surprised come November, be forewarned.)