Pixar to Receive Creative Award for 3D


Pixar Animation Studios will be awarded with the Sir Charles Wheatstone Award from the International 3D and Advanced Imaging Society for its creative excellence with 3D technologies.

Pixar will receive the award during the society’s annual Creative Art Awards ceremony on January 28, 2014, in Burbank, CA.

John Lasseter, chief creative officer Pixar Animation Studios and Walt Disney Animation Studios, said in a statement:

“In our films, story is the most important ingredient, and 3D is an incredible tool to help tell those stories; it builds emotion, lands a joke and expands a world. 3D truly helps us make our films great, and to receive this award from the International 3D Society is awesome in every dimension of the word.”

Source: Hollywood Reporter

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