Universal Pictures and Illumination Entertainment’s mega-hit Despicable Me 2 continues to break records. The animated comedy earned $80 million in Blu-ray, DVD, and digital download sales during its first week of availability in the home entertainment market.
According to Universal Pictures:
The year’s #1 comedy blockbuster sold roughly four-and-a-half million units, bigger than any animated title launch since the home entertainment premiere of ‘Despicable Me’ in 2010, and produced the highest sales for any animated Blu-ray title in history in its opening week. On the digital front, ‘Despicable Me 2′ also vaulted to the top of the charts with the largest first week sales on record and is on pace to become the most successful-selling digital title of all time.
Gru and the girls are unstoppable! Congratulations again to Universal Pictures and Illumination Entertainment on their continued success.