If we can’t have a new Pixar movie this summer, at least we’ll be getting some potentially cool marketing materials from the studio. Pixar Animation Studios has joined forces with the new Disney Movies Anywhere app for Pixar Summer Movies to Go, providing users of the service with 13 weeks of fun with Pixar’s current animated feature film library.
Pixar will be promoting one film a week on the Disney Movies Anywhere app along with making available exclusive “bonus content” for each film (filmmaker introductions, film trivia, etc.), including a new “Countdown to Pixar’s Ultimate Movie-Making Secrets” feature in the app’s Discover section.
The promotion looks like a nice way to beef up your own personal digital Pixar library as well as an opportunity to check out some cool new features about your favorite Pixar films.
Disney Movies Anywhere is available online and on Apple iOS devices. If you haven’t already downloaded the app, make sure to do it soon and link it to your iTunes account to get a free digital copy of Pixar’s 2004 animated feature The Incredibles. Learn more about the app at www.disneymoviesanywhere.com.