Viewpoint: What Disney Should Do Next with ‘Frozen’


Walt Disney Animation Studios’ Frozen is a huge hit beyond anyone’s wildest imagination, including my own. The film is close to earning $1 billion dollars at the global box office (as of today, it stands at $958,495,613). The YouTube video of the film’s “Let It Go” sequence as sung by Idina Menzel has had over 100 million views and has spurred on countless video covers of the song done by everyone and their dog (and their dog’s dog). The film’s soundtrack reached the number one spot on the Billboard 200 chart, the first soundtrack from a Disney animated film to do so since 1995’s Pocahontas.

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