Disney Trying New Theater Viewing Concept with ‘The Little Mermaid –Second Screen Live’


In conjunction with the upcoming Diamond Edition release of the Disney animated classic The Little Mermaid, Disney is trying something new. It has created an event called The Little Mermaid – Second Screen Live where you are actually encouraged to bring your Apple iPad to the movie theater and then watch the movie while interacting with live streaming content on your iPad.

Continue reading