In conjunction with the upcoming Diamond Edition release of the Disney animated classic The Little Mermaid, Disney is trying something new. It has created an event called The Little Mermaid – Second Screen Live where you are actually encouraged to bring your Apple iPad to the movie theater and then watch the movie while interacting with live streaming content on your iPad.
On the event’s website, the preview shows the concept in action. During the film’s screening, you can “interact” with the film, “play games,” and “sing along” with the film—all while using your iPad.
Disney has been providing a “Second Screen” app for the last few years for many of its major Blu-ray releases. This is the first time a “live” component has been added for use in a theater.
The screenings begin on September 20, 2013. Currently, there are 12 theaters in the U.S. that are participating. The Little Mermaid—Second Screen Live app is available for free download from the Apple App Store. An iPad or iPad mini with iOS 5.0 or higher is required.
The Little Mermaid Diamond Edition will be available on October 1, 2013 in Blu-ray 3D, Blu-ray, DVD, and Digital Copy formats.
Will you be taking your family and your iPad to the theater see The Little Mermaid –Second Screen Live? Or are bright little screens in dark rooms best left for home use? Let us know what you think in the comments below.
Stupid idea, in my opinion.
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